In the past search engine optimization was undisputed king of internet marketing, whereas today this is vying for position with social media marketing. Social media marketing may be the new kid on the block when it comes to internet marketing but it is extremely powerful and if you are not already using this technique as an internet marketer then you are already behind, so it's time to catch up.
Social media marketing refers to the use of new, socially interactive technologies to market websites and products. The number of websites that fall into this category is constantly increasing and there are various different categories but to name some well-known examples they include Facebook, Twitter, LinkedIN, Digg, Delicious, Stumbleupon, YouTube, Flickr, HubPages and Squidoo. All of these websites have one thing in common - they encourage users to participate in the site and to connect with one another online.
Social media marketing holds a number of benefits. The first benefit is in terms of search engine optimization - by creating social profile pages and using social media you are able to create more pages that get indexed by the search engines and these pages are likely to get higher rankings due to social media's popularity with the search engines.
Another benefit is that social media marketing is like word-of-mouth advertising only greatly improved. In the past word of mouth advertising was powerful - you tell a friend about a great product you bought and they will trust you and go and purchase the same product. Now you are able to share opinions not only with one friend at a time but with thousands of friends. Tell them all about your website and the relationship you have built with them on the social media site will encourage them to click through to your website.
Now you know what social media is, it is time to start implementing a social media marketing campaign. The first thing you should do, if you haven't done this already, is sign up for a number of social media websites. Try to vary the sites you sign up for - Facebook and Twitter for social networking, Digg and Stumbleupon for social bookmarking, Hub Pages for social content and YouTube for video, etc. Once you have signed up then take some time to get to know what each website has to offer.
Write some articles that can be placed on social content sharing sites and place them on Hub Pages, Squidoo, etc. Once they are published you will then be able to bookmark them, tweet about them on Twitter and share them on Facebook. Also use the other methods of interaction these websites offer and be sure to make new friends and interact with them.
Social media marketing is one of the most powerful internet marketing tools available today and one every internet marketer should have in their marketing arsenal. Sign up for a variety of social websites and get to know how to use each one - writing social content pages, bookmarking them, and interacting with people.